CybexAI CRM & LOYALTY
Customer intelligence and loyalty
for specialty retail
Cybex Retail Data Platform · AI Insights
Most customers buy once. Then they're gone.
Illustrative figures for a 20-store specialty retailer with a loyalty programme.
58%
of known customers bought only once last year
12%
of customers bring in almost half of all sales
1 in 4
loyalty members have not bought in twelve months
1
offer, sent to every customer in the database
Campaigns judged by opens and clicks, not by the margin they bring back.
From data to decisions, automatically.
One platform carries every purchase from the till to the next conversation with the customer.
1
Data platform

POS, e-commerce, loyalty and email in one customer view

2
BI analytics

Visits, baskets, margin and points by customer

3
Statistical extract

RFM scores, lifetime value, churn risk, baskets

4
Insight datasets

Segments, cohorts, campaigns and loyalty ledger

5
AI Insights viewer

Findings, exceptions and actions in plain language

6
Applications

Segments and RFM
Lifetime value, churn
Campaigns and offers
Loyalty economics

Starting with CRM & Loyalty
Every response sharpens the next campaign
Fully automated: customers re-scored every night, campaigns triggered by behaviour
01 · Segmentation
Every customer, scored.
Recency, frequency and spend for every customer, updated every night. Segments move as customers do.
Customers by recency and frequency
Each cell: customers in that score band
Last purchase: long ago → recent
Visits: few → many
02 · Lifetime value and churn
Know who to keep, and who is leaving.
Lifetime value and churn risk for every customer, with the next best action ready for marketing or the store.
Customers to act onScored overnight
CustomerSegmentLifetime valueLast visitChurn riskNext best action
03 · Campaigns and offers
The right offer to the right customer.
Segments trigger campaigns on their own. Market baskets suggest what to show each customer next.
Segment
At risk

Bought 3+ times, nothing in 120 days

1,240

customers tonight

→
Offer
15% off the next visit

In store or online, for 21 days

→
Channel
Email, then SMS

SMS only if the email is not opened in 3 days

→
Trigger
Every night

New at-risk customers join automatically

Next best offer, from market baskets
Bought slim chinos→Suggest the leather beltbought together 34% of the time
Bought a rain jacket→Suggest the merino toquebought together 22% of the time
04 · Campaign ROI
Measured by margin, not opens.
Every campaign keeps a control group that gets no offer, so the lift it reports is real sales and margin, net of the discount.
Win-back campaign · 60 days
Spend per customer, offer group against control group
Extra sales$29,760
Extra margin$14,280
Cost of the offer-$5,100
2.8×return on the offer
Control group: 10% of the segment, held back with no offer. Lift is measured against them, so it is only the sales the offer caused.
05 · AI Insights
Insights that explain themselves.
Segments, churn, campaigns and loyalty, reviewed and written up in plain language every morning.
Cybex AI Insights · Customers
Insights
Customer segments
Churn and win-back
Campaign results
Loyalty economics
Market baskets
Store conversion

Customer segments · last 12 months

All stores and online · refreshed 06:00 · share of sales by segment
Active customers
18,420
Repeat rate
42%
Loyalty share of sales
61%
AI insight
Automation and Optimization.
Every night it re-scores every customer, refreshes the segments and queues the campaigns. Your team starts the day on the results.
↑
Retention

Customers won back before they are gone

↑
Lifetime value

More visits and bigger baskets

↓
Wasted discounts

No offers for customers who would buy anyway

→
Marketing ROI

Every campaign measured by margin

CybexAI CRM & LOYALTY
Know every customer. Bring them back. Automatically.
cybexai.ca
cybexai.ca