Total Sales
$23.17M
+11.8% vs LY
Total Gross Margin
$15.68M
+11.4% vs LY
Net Sales Growth
+$2.44M
Concentrated in Dept 17
Growth Concentration
102%
Dept 17 share of net growth
Monthly sales growth vs LY
Weak in Jan–Feb, accelerating from Mar and strongest in Dec.
Executive readout
- Whitespace is clear and scalable in Dept 17, with strong margin quality.
- Top 5 winning classes contribute more than total net growth — indicating offsetting losses elsewhere.
- Main drag cluster sits in Dept 16; primary funding source for reallocation.
- Peak receipt opportunity window is May–July, then Sep–Dec.
Top whitespace opportunities
ScaleLargest value drags
Fix / ExitEmerging whitespace Incubate
Low-base classes with strong growth and healthy GM%.
| Class | Dept | Sales | Var | Growth% | GM% |
|---|
Planner action grid
- Shift OTB out of Dept 16 declining classes into 17B / 17P / 17W / 17H / 17C.
- Pre-build depth and size integrity for Dept 17 before May–July demand spike.
- Prioritise classes above 67% GM in expansion decisions.
- Run 8–12 week controlled tests for emerging classes before full rollout.
- Apply stop-loss rule: 2 consecutive down reads plus margin deterioration.